Professionals often think the elevator speech is something they’ve “got down”—but, too often, they don’t have it down at all! Instead, many professionals have given their elevator speech little to no time, attention or practice—this, is a critical oversight. When pressed to deliver a clear, succinct 30-second “elevator speech” about who they are and what they do, people often swallow hard and reluctantly dive in, stumbling around and deciding (while…

If you’re like me, there is only one reason you’d start a road trip without first fueling the car—because the service station several miles down the road offers lower prices than the gas station around the corner. So, you’ve worked a stop into your itinerary. Smart move. Yet strangely, service professionals who are great planners in most areas of their lives, often “wing it” when it comes to their relationship & revenue generation efforts.

We’ve all been there — the dreaded meeting that seems to have no direction or flow, and those in attendance are scratching their heads thinking “why am I here?” or worse, “what a waste of time!” How many times do we find ourselves meandering through these types of directionless meetings…