Professionals often think the elevator speech is something they’ve “got down”—but, too often, they don’t have it down at all! Instead, many professionals have given their elevator speech little to no time, attention or practice—this, is a critical oversight. When pressed to deliver a clear, succinct 30-second “elevator speech” about who they are and what they do, people often swallow hard and reluctantly dive in, stumbling around and deciding (while…